📊 Performance Overview (Jan 1 – Jul 31, 2024)

Metric	Value
Impressions	290,000
Clicks	14,400
Conversions	2,750
Total Ad Spend	₹40,100
Cost per Click (CPC)	₹2.78
Cost per Lead (CPL)	₹14.58
Conversion Rate	19.1%

📈 Campaign Strategy:

1. Targeting:
   • Geographic: High-intent cities & NRIs interested in real estate.
   • Demographic: Age 30–55, upper-income groups.
   • Interests: Property investments, gated communities, villas.
2. Ad Types Used:
   • Search Ads for direct purchase intent.
   • Display Ads for brand recall.
   • Remarketing Ads to re-engage previous visitors.
3. Landing Page Optimization:
   • Fast-loading, mobile-optimized landing page.
   • Clear CTAs and WhatsApp click-to-chat integration.
   • Trust elements: testimonials, awards, and location map.

🏆 Key Results Achieved:

• 🔹 14,400 Clicks with a strong CTR from highly relevant search terms.
• 🔹 2,750 Qualified Conversions (form fills, calls, WhatsApp inquiries).
• 🔹 Conversion Rate of 19.1%, far above industry average (~3-5%).
• 🔹 CPL of ₹14.58, ensuring ROI-positive results with low acquisition cost.
• 🔹 Campaign scale-up visible with spikes in traffic & conversions around key remarketing periods (as shown in the graph).

🛠️ Tools & Platforms:

• Google Ads (Search, Display, Remarketing)
• Google Analytics & Tag Manager
• WhatsApp Business API integration
• Conversion Tracking via GTM

🔍 Challenges Faced:

• Initial low CTR due to broad keywords (Jan–Feb).
• Drop in mid-campaign traffic due to budget restrictions (May).
• Improved performance after refining audience segments & ad copies (Jun–Jul).

🚀 Next Steps:

• Launch high-converting video ads for YouTube placements.
• Integrate CRM for deeper lead nurturing & automation.
• Expand into Facebook/Instagram Ads to retarget with creatives.

📣 Client Feedback:

“The leads started pouring in at a pace we hadn’t seen before. Excellent work on keeping CPL low and traffic relevant!”
– Symantic Villa Team