📊 Campaign Overview:

Metric	Result
Total Leads	694
Total Ad Spend	₹19,865.41
Total Reach	178,545
Total Impressions	394,348
Average CPL (Cost/Lead)	₹28.62
Campaign Duration	May–July 2024 (Approx.)

🛠️ Top Performing Ad Sets:

1. Madras Campers Ad Set
   • Leads: 419
   • Reach: 108,258
   • CPL: ₹29.93
   • Amount Spent: ₹12,541.47
   • Impressions: 250,821
   • 🔥 Primary revenue driver with the highest reach and conversions.
2. New Leads Ad Set (May 31 Edit)
   • Leads: 170
   • Reach: 49,576
   • CPL: ₹21.86
   • Amount Spent: ₹3,716.93
   • ✅ Most cost-effective ad set with lowest CPL.
3. Bikers Leads Ad Set
   • Leads: 62
   • Reach: 17,757
   • CPL: ₹30.23
   • Amount Spent: ₹1,874.31

🧠 Targeting Strategy:

• Audience Segments:
  • Adventure & travel lovers (ages 25–45)
  • Motorcycle communities, camping enthusiasts
  • Retargeting of website visitors & Instagram engagers
• Geographic Focus:
  • Southern India metro cities & hill destinations
  • Niche targeting for festival & long-weekend traffic

📣 Creative Strategy:

• Engaging video reels showing camper van interiors & road trip clips
• Carousel ads highlighting:
  • Weekend getaway packages
  • Customizable van interiors
  • Limited-time seasonal discounts
• CTAs: “Book Now”, “Enquire on WhatsApp”, “Explore Packages”

🚀 Results & Insights:

• ✅ 694 Total Leads at an average CPL of ₹28.62, well below industry benchmarks (₹40–₹60).
• ✅ Low CPL (₹21.86) achieved by optimizing creative relevance and ad placements.
• 📈 Most conversions occurred from Instagram Mobile Feeds & Stories.
• 🧪 Continuous A/B testing of creatives & targeting segments improved performance mid-campaign.

🧩 Challenges:

• One underperforming ad set (“Biking leads campaign 06/14/2024”) generated only 2 leads at ₹208.87 CPL.
• Initial creatives lacked clear call-to-action and needed refinement for mobile viewers.

✅ Solutions Implemented:

• Disabled underperforming ad sets and reallocated budget.
• Introduced WhatsApp click-to-chat ads with simplified lead forms.
• Added urgency-based messaging (“Limited Weekend Vans Available!”).

🏁 Client Impact:

“We saw a massive spike in weekend bookings and inquiries. The CPL was well within our budget and the audience targeting was spot on. Superb job by the team!”

– Madras Campers Management

🔄 Next Steps:

• Launch lookalike audiences from high-intent leads.
• Add retargeting funnel for abandoned form fills & site visitors.
• Begin influencer collaboration + UGC ad content.